About NicheLocate
Check your idea before you bet months on it.
NicheLocate scores your business idea out of 100 and tells you if it’s worth going after. Sometimes the answer is no.
Why we built it
Too many people spend months building a business, then find out hardly anyone wants it. Usually it's because they guessed who their customers would be. We wanted a tool that would tell you when an idea was weak. We couldn't find one, so we built it.
What it does
Tell us your idea and we'll score it out of 100 on ten factors. You'll see what's working and what to watch, for free. Ready to go for it? A Business Plan Assessment ($49/month, cancel anytime) shows you how to get started.
See a scored exampleWhat we believe
A few things we care about.
Excitement isn't enough
It's easy to fall in love with an idea. That doesn't mean people will buy it. So we look at demand, whether people will pay, and how much competition there is.
If an idea is weak, we'll say so
Plenty of tools will tell you your idea is great. We'll show you what's wrong with it, like being too broad or having no clear buyer, so you can fix it or move on.
Check before you build
Don't spend money on a logo or a website until you know someone will pay. Every Business Plan Assessment ends with a simple way to test that in your first week.
No inflated scores
We don't bump scores up to make you feel good or to sell more plans. You get the score and our reasoning, so you can decide if you agree.
Who it's for
It's for anyone with a skill who wants to work for themselves but isn't sure who'd pay them. That includes tradespeople going out on their own, freelancers who want to specialise, and employees with a business idea.
Ready to score your idea?
Scoring is free. Like what you see? A Business Plan Assessment shows you how to get started.