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See how your idea scores across ten factors.

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Six example ideasPick a score

86 out of 100.

Promising

No-show recall texts for cash-pay physical therapy clinics

  1. Demand9 out of 10
  2. Willingness to pay8 out of 10
  3. Fit for you8 out of 10
  4. Urgency9 out of 10
  5. Room in the market7 out of 10
  6. Standing out7 out of 10
  7. Ways to earn8 out of 10
  8. Ease of entry8 out of 10
  9. Validation speed9 out of 10
  10. Easy to talk about8 out of 10
See the full breakdown

74 out of 100.

Promising

Google Business Profile + menu photo cleanup for owner-run food trucks

  1. Demand8 out of 10
  2. Willingness to pay6 out of 10
  3. Fit for you8 out of 10
  4. Urgency7 out of 10
  5. Room in the market6 out of 10
  6. Standing out6 out of 10
  7. Ways to earn6 out of 10
  8. Ease of entry9 out of 10
  9. Validation speed9 out of 10
  10. Easy to talk about9 out of 10
See the full breakdown

62 out of 100.

Possible, with an edge

Done-for-you seo packages for local home services businesses

  1. Demand6 out of 10
  2. Willingness to pay7 out of 10
  3. Fit for you8 out of 10
  4. Urgency7 out of 10
  5. Room in the market4 out of 10
  6. Standing out5 out of 10
  7. Ways to earn6 out of 10
  8. Ease of entry5 out of 10
  9. Validation speed9 out of 10
  10. Easy to talk about3 out of 10
See the full breakdown

55 out of 100.

Possible, with an edge

Canva-to-print seasonal catalogs for Etsy sellers doing about $2k/month

  1. Demand6 out of 10
  2. Willingness to pay5 out of 10
  3. Fit for you7 out of 10
  4. Urgency4 out of 10
  5. Room in the market5 out of 10
  6. Standing out4 out of 10
  7. Ways to earn5 out of 10
  8. Ease of entry8 out of 10
  9. Validation speed8 out of 10
  10. Easy to talk about8 out of 10
See the full breakdown

41 out of 100.

Weak fit

ChatGPT blog package for any local business

  1. Demand5 out of 10
  2. Willingness to pay3 out of 10
  3. Fit for you5 out of 10
  4. Urgency3 out of 10
  5. Room in the market2 out of 10
  6. Standing out2 out of 10
  7. Ways to earn4 out of 10
  8. Ease of entry9 out of 10
  9. Validation speed8 out of 10
  10. Easy to talk about6 out of 10
See the full breakdown

28 out of 100.

Weak fit

Personal branding community for people who want to quit their 9–5

  1. Demand4 out of 10
  2. Willingness to pay2 out of 10
  3. Fit for you4 out of 10
  4. Urgency2 out of 10
  5. Room in the market2 out of 10
  6. Standing out2 out of 10
  7. Ways to earn3 out of 10
  8. Ease of entry7 out of 10
  9. Validation speed6 out of 10
  10. Easy to talk about5 out of 10
See the full breakdown

This is an example, not a customer result.

Start wherever you are.

I have something in mindGot an idea? See how it scores in minutes.Score my idea Help me figure it outNo idea yet? Tell us about you and get five ideas that fit.Find my niche

You have the skills. Find the customers.

You've spent years getting good at what you do. Now find out who'll pay you for it directly. Answer a few questions and we'll show you where the opportunity is, before you quit your job or spend your savings.

  1. Tell us what you’re good at

    Share your skills, your time and what you’d rather not do.

  2. We find the people who need it

    Get matched with a specific group of customers, like plumbers in your town.

  3. You find out if it’s worth it

    See a score out of 100 for every idea, with the reasons behind it.

Get specific. Get customers.

A niche is a specific group of people with a problem you can solve. It doesn't have to be big. A few hundred customers who think of you first is enough to build a business.

Too fuzzy

People who need marketing help

Who do you call first?
You'd have no idea
What do you say?
You'd have no idea
What do you charge?
You'd have no idea

Too broad. You wouldn't know where to start.

Clear enough to act on

More reviews for local plumbers and roofers

Who do you call first?
Owner-run plumbers in your town
What do you say?
"Want a review after every job, without chasing?"
Why you?
You've done this kind of work before

Now you know who to call and what to say.

It also has to fit you

Find an idea that fits you

We look at you as well as the market. Ideas score higher when they build on your experience and fit the time and money you have.

Ten factors. One clear score.

Every idea is scored on the same ten factors, from 1 to 10. The ones that matter most count for more. Add them up and you get a score out of 100.

90–100
Strong fit to investigate
70–89
Promising
50–69
Possible, with an edge
Under 50
Weak fit

  1. Do people want this?

    How many people are actively looking for something like it.

    Weight: 15%

  2. Will they pay for it?

    Whether it's something people already spend money to solve.

    Weight: 12%

  3. Is it a fit for you?

    How well it lines up with what you're already good at.

    Weight: 12%

  4. How badly do they need it?

    Whether people feel the problem now or can live with it.

    Weight: 10%

  5. Is there room for you?

    How crowded it already is, so a high score means there's room.

    Weight: 10%

  6. Can you stand out?

    Whether you can give someone a good reason to pick you.

    Weight: 10%

  7. Are there ways to make money from it?

    Whether there's more than one way to earn from it.

    Weight: 10%

  8. Can you start without a big investment?

    How much money, time or specialist knowledge you need up front.

    Weight: 8%

  9. How fast can you find out if it works?

    How quickly you can test it for real without building anything first.

    Weight: 8%

  10. Is it easy to talk about publicly?

    How easily you can attract people by sharing what you know.

    Weight: 5%

Use your score to compare ideas and choose where to spend your time.

Here's what you get.

We're new, so we don't have customer reviews yet. Take a look at real examples instead.

Free

See if your idea is worth it

  • Your score out of 100
  • A breakdown of all ten factors
  • What to change if your score is low
  • Risks to watch out for
  • Five more ideas that fit you, all scored
See an example →

$49/month for up to 3 plans

Get your step-by-step plan with the Business Plan Assessment

  • Who to sell to and what they care about
  • What to charge
  • What to say when you reach out
  • Where to find your first customers
  • Your first week, day by day
  • Your first month, week by week
  • What could go wrong and how to handle it
  • How to tell if it's working

Download your plan as a PDF. It's yours to keep, even if you cancel.

See real scores, including the low ones

See all six examples →

Scoring is always free.

Only pay when you want a full plan for your idea.

Just checking

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See if your idea is worth it.

  • Score as many ideas as you like
  • See why your idea scored the way it did
  • Find out what's working and what to watch
  • Compare ideas side by side
Score an idea free

Business Plan Assessment

$49 a month, up to 3 plans

Ready to start? Get your plan.

  • Everything in the free score
  • Who to sell to
  • What to charge
  • What to say when you reach out
  • A plan for your first week and month
  • How to tell if it's working
Start free, upgrade when ready

Scoring, rescoring and comparing ideas are always free. No free trial that turns into a bill. Plans are month to month, so you can cancel anytime.

Frequently asked questions

What does it cost?

Scoring is free, and you can score as many ideas as you like. When you're ready for a full plan, the Business Plan Assessment is $49/month for up to 3 plans a month. Cancel anytime. There's no free trial that turns into a bill.

What if my idea isn't any good?

We'll tell you, and we'll show you why. If your idea scores under 50, you'll see what to change to make it stronger. Then you can score it again for free.

Do I need an account?

No. You can answer the questions and see your score without signing up. Create an account when you want to save your score or get a Business Plan Assessment.

What's a niche, exactly?

A niche is a specific group of people with a problem you can solve. "People who need marketing help" is too broad. "Local plumbers who want more reviews" is a niche, because you know who to call and what to offer.

How does the score work?

We score your idea from 1 to 10 on ten factors, like demand and whether people will pay. The most important factors count for more. You get a total out of 100, the reasoning behind each factor, and the risks to watch. Use it to compare ideas. It's an estimate, so it can't guarantee results.

What do I get for $49/month?

You get a Business Plan Assessment, a step-by-step plan for getting your idea off the ground. It shows you who to sell to, what to offer, what to charge, what to say when you reach out, how to get found without paying for ads, and what to do in your first week and month. Get up to 3 a month, download each one as a PDF, and keep them if you cancel.

Who is this for?

It's for anyone with a skill who wants to work for themselves but isn't sure who'd pay them. That includes tradespeople going out on their own, freelancers who want to specialise, and employees with a business idea.

How is this different from other idea tools?

Many idea tools tell you every idea is great. We score every idea the same way, so some score low. When that happens, you'll see what's holding it back and what to change.

Ready to score your idea?

It's free and takes about three minutes.

Score an idea for freeSee an example first